Lee Everton, Publisher and Marketing Professional

Lee Everton

E-mail: lee@leeeverton.com  |  Phone: (435) 764-4733  |  www.linkedin.com/in/leeeverton

Qualifications

  • Managed 50 employees including finance, marketing, customer service and programming
  • Social media professional with 26 years of experience ranging from email to Instagram
  • Managed marketing team (legacy and digital) campaigns for publisher
  • Negotiated contracts for software development, book deals, printing, investments
  • Created dealer packages for small and medium sized businesses
  • Created analytical models to increase productivity and improve marketing campaigns
  • Presented at more than 120 seminars and tradeshows as presenter and keynote speaker
  • Develop working relationships with business leaders through networking and personal meetings

Professional Experience

Area-Info.net (Owner – Publisher)                                                                                       2012 – Present

  • Developed a social news site to give people a voice
  • Provide content marketing service for small and medium sized businesses.
  • Includes readers in every state and 35 countries with 400,000 unique visitors per month.
  • Implemented CRM for sales representatives.
  • Developed pricing and products.
  • Created sales material and messages

 

The Daydream Network (Owner)                                                                                         2012 – 2015

  • Digital advertising network located in high traffic locations
  • Reaching 2.1 million people per year.
  • Grew network from 6 locations to 18 locations.
  • Increased revenue by 300%.
  • Sold business.

Comcast (Business Account Executive)                                                                              2011-2012

  • Developed relationships and contracts to build out sections of Cache County
  • Created own business leads.
  • Managed sales pipeline.
  • Grew local revenue by 60% for company.

Yellowpages.com (Account Executive)                                                                               2007-2008

  • Opened new market as part of the premier sales team
  • Created effective cold-calling techniques to generate leads.
  • Managed sales territory for growth
  • Surpassed monthly sales quotas

AccessIT (National Account Representative)                                                                    2004-2007

  • Opened new markets
  • Increased sales in existing markets for movie screen advertising
  • Average of 35% increase in monthly revenue in existing markets.
  • Developed relationships with local business owners in towns and cities around the country.

Family History Network (Publisher)                                                                                     1985-2004

  • Managed a company of 50 people including:
    • Design
    • Customer Service
    • Software Developers
    • Marketing
    • Customer Acquisition
    • Seminar Presenters
  • Published a niche magazine for the genealogical market (45,000 subscribers)
  • Developed dealer network for books and paper products
  • Speaker and trainer at seminars (publishing, family history, web development, marketing)
  • Keynote speaker (marketing and family history)
  • Planned expo presentations and booths

Education

Bachelor of Arts in Marketing and Minor in French from Utah State University 1988

Skills

Technology:       Adobe InDesign; PhotoShop; Microsoft Word; PowerPoint; Excel; Vegas Movie       Studio; Adobe Acrobat Pro; Constant Contact; MailChimp; WordPress; HubSpot; CRM

Other:                  Public Speaking; Tradeshow Design; Google Analytics; Quantcast

Languages:         English (native); French; Haitian Creole; Basic ability to speak and read Spanish

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